Custom IDX Solutions

Custom IDX / MLS Solutions

Real Estate Webmasters is a nationally recognized custom IDX vendor. We service MLS boards from California to Florida, providing the most advanced integrated MLS solutions on the web.

All custom REW IDX solutions begin with our CORE install. This is a fully functioning IDX platform (out of the box) with all the bells and whistles including Google mapping, CRM / Analytics, drip email functionality and much more.

REW CORE IDX Features:

  • REW CRM Analytics - Lets you know exactly what searches your users have performed, which properties they viewed, and which ones they added as favorites.
  • Spiderable (search-engine-friendly) listings and details pages, increasing traffic to your listings.
  • Search by city, MLS#, zip code and Google map.
  • Google® Web Analytics compatible

Understanding True Custom IDX

REW IDX is a true custom IDX. This means that aside from the four limitations listed below, you can have the REW team customize / change absolutely any feature within our platform to suit your specific needs.

Increase conversion and user signups while establishing a unique brand in your local market. That is REW IDX.

  1. Your imagination – As long as you play by the MLS board rules, as long as we have the data in the feed, and if you can afford it, the only limitation to custom IDX is your imagination.
  2. Your budget – Customization takes time (design and programming) – it is not uncommon to use 50 hours or more for high-end search solutions. Our billable rate for programming and design is $100 USD per hour.
  3. Custom IDX vendors (as with all IDX vendors) are obligated to follow the rules and regulations stipulated by the MLS board. We sign a contract stating that we will only use the data in acceptable ways as deemed by the MLS board. This typically means that we must post a board approved disclaimer anywhere that MLS data is displayed, follow the rules of broker reciprocity and anything else the board requires for compliance.
  4. Custom IDX vendors can only query against data in the feed – If it is not in the feed, there is no way to display it in the solution. (Some MLS's do not provide a flag for "short sale" for instance, so there is no way for the vendor to filter properties that are "short sale" – there is no way to locate them in the data.)

If you are a market-leading agent or are looking to become one, or represent a progressive brokerage that understands the need for effective customizable technology, we encourage you to Request A Quote.


Real Estate Webmasters Custom IDX Portfolio - Click a thumbnail to view our featured custom IDX websites.