Get Your Buyers Agreements Signed
Posted Aug 13, 2007 @ 9:59 am, Viewed by 710 Visitors, Read 723 Times.Do you have buyers sign a Buyer Brokerage Agreement? You should. This is more of a vent and you can look at me as an example if you aren't using an agreement before you show houses. We all know how important it is to get that agreement signed and many of us don't take the time to get it signed right away because we are afraid we are going to lose a potential sale.
What if I told you that you can lose sales by not getting this agreement signed? Would that help you to get it signed? Well, that wasn't enough for me and I knew better. It won't ever happen again though. This year I have lost two sales directly because I did not have this agreement signed. Two. One just happened last night. I'm pissed - at myself. I knew better and I didn't do it. All the usual excuses and none of them really any good. Who knows how many others. I don't really want to know.
So that's it. Never again. If a buyer wants me to provide my services to them, they will sign or I will leave. It's that simple. So I need a plan and if you aren't using one, so do you. Here is how mine will work. Most of my leads are internet based so I generally meet people for the first time at the property. The following sequence of events will take place with EVERY SINGLE POTENTIAL BUYER that I show houses to.
- I will meet them at the first property and provide them with a folder to help with their home search. The folder will contain all of the properties that we will be viewing. The folder will be a tool for them to use to help keep organized.
- In this folder there will be a Buyer Brokerage Agreement.
- I will go through the folder and review the homes as well as go over the Agreement.
- They will need to have this signed when we look at homes the second time. This will give them a chance to see whether or not we are a good fit.
- When we meet for a second time, I will bring with me a duplicate copy of the Agreement in case they forget theirs.
- Prior to viewing the first home on our second trip out, I will ask them to sign the agreement.
- If they are not willing to commit to me, I will not commit to them. After all. The agreement basically consummates the relationship.
Simple as that. If they want to buy Atlanta real estate with me, they will have to show me that they will be as committed to me as I will be to them. Don't wait until this happens to you.
Sometimes, I'm not as quick to get things like this as I should be. Well, this has finally brought the realization home. It won't happen again.
I am REALTOR® serving the North Atlanta Real Estate Market including Alpharetta, Buckhead, Chastain Park, Dunwoody, East Cobb, Roswell, Sandy Springs, Milton and John's Creek. I operate the Ryan Ward Group - a full team of exceptional real estate agents and office personal to serve all of our clients with the highest level of service. If you have any questions, please do not hesitate to call or email me and I will be happy to help.
Phone: (404) 630-3187
Atlanta Real Estate
ryan (@) ryanwardrealestate.com
6 Responses to Get Your Buyers Agreements Signed
I think you are correct about the unenforceability, but, I think it is as much about signing a commitment to work with us that helps. Not so much the legal aspect...It also gives us a better opportunity to communicate to the buyer that it is fine if they want to continue looking on their own, but, if they find something that they need to call us so we can do our job for them.
It is so true....once somebody signs something they are more committed. I don't give them any free days. They either sign after my presentation or I walk with the properties, maps etc. Nice post and you're on the right track. I wish I had only lost 2 deals before I "got it".
Ryan, I started doing that years ago, then got complacent and quit for a while. After being run around by three clients who I really believed would be loyal, I'm getting it signed every time. I, like you, gave the first appointment as a freebie. But, to get me out the second time requires a commitment by both os us. Thanks- great post
Hey Ryan , Great post , we have lost several buyers recently, buyers nowadays just don't seem to be as loyal. I do agree with Prescott somewhat in that it would be tough to enforce if they did walk,and it's the reason we have never had buyers sign it. But I think we are going to start making them sign it, I guess it would be a good way if they are hesitant to sign it to cut your losses early then find out after 3 or 4 times with them and then lose them. I do like your plan keep us posted how it is working out for you.
Ryan, I lost a 2.4 million dollar buyer in August myself. I don't usually do Buyer Brokerage Agreements, but I did with this guy because I was looking for just the right lake front properties and I even contacted some that were not for sale, but fit his unique criteria. I spent about six weeks looking and 2 properties I found him were not even listed yet but I knew they were coming on the market. To make a long story short, I only wrote it for 60 days because the day I had him sign it I thought we had found the property he would buy. Turns out this married guy wanted to sleep with an agent down the street and he waited until it expired to write the offer. The listing agent is in her office and I got the whole story. That was a big one to lose and I was really pissed for a few days, I even thought about telling his wife, but decided against it. He'll get his in the end I'm sure. Even after that I am still not sold on Buyers Agreements, we talked with our attorneys since he was working with her before it expired and I knew she had shown him the home even though I told him about it before it was even listed. The attorney told us it would be hard to enforce if the guy fought it. You know, my attitude is if they want to work with me they will, and if they don't want to work with me they can hit the highway, I probably don't want to work with them either. I have had several come my way this year that started out working with other agents. By the way I am an ABR too... You win some and you lose some, but losing a 2.4 mil deal sucks though.
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Hey Ryan, We have Buyer Brokerage Employment in AZ too, but isn't it just unenforceable? I mean if the buyer does not want to use you, how is a form going to make any difference? Don't get me wrong, I do like the concept, especially when used in conjunction with the RE Buyer Election and Agency form. But if people are going to flake, there isn't much one can do to prevent that. Thanks for this fine post.