Mel's Blog: Selling Real Estate

More than ever, pricing will be a crucial issue for those of us who primarily list property. Our philosophy, as a team, over the past year or so has been that if a property can't be priced at or below current market, it certainly isn't worth taking.

It is up to us to educate those sellers who insist on living in '04/'05, as far as price goes, that it isn't going to happen anytime soon again and maybe not even in their lifetime. The old high and hope strategy is long gone and for those who played that game in the declining market, it was like chasing a falling dagger. One just never could get ahead of the market no matter how many price reductions they did.

If we as listers can stick to that mantra of being dead on the money, we will avoid the inevitable…