Pricing, more than ever will be a crucial challenge.
Posted Dec 26, 2008 @ 7:05 pm, Viewed by 456 Visitors, Read 474 Times.More than ever, pricing will be a crucial issue for those of us who primarily list property. Our philosophy, as a team, over the past year or so has been that if a property can't be priced at or below current market, it certainly isn't worth taking.
It is up to us to educate those sellers who insist on living in '04/'05, as far as price goes, that it isn't going to happen anytime soon again and maybe not even in their lifetime. The old high and hope strategy is long gone and for those who played that game in the declining market, it was like chasing a falling dagger. One just never could get ahead of the market no matter how many price reductions they did.
If we as listers can stick to that mantra of being dead on the money, we will avoid the inevitable death by a thousand price cuts!
1 Responses to Pricing, more than ever will be a crucial challenge.
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Coming from the Boston area 18 years ago, I like so many others, fell in love with Naples and the fabulous lifestyle here. I have been in the luxury market for over 10 years and have formed Team Naples International with a combined total experience of over 50 years. Read More
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Mel, I have turned down many more listings lately than I've taken. In fact, I'm wondering about spending too much time going on these listing presentations only to walk away and let the next agent take the overpriced listing that just won't sell.