Part 2 - Google Spam Team Targets Real Estate Websites

Posted Jun 22, 2007 @ 3:47 pm, Viewed by 1534 Visitors, Read 1602 Times.

A shot across the bow

 
Advanced Access is an enormous real estate website provider with around 30,000 Realtor websites. I am not up to speed on the details but apparently many or all of the Advanced Access users were penalized by Yahoo. Many of the AA users would trade links with each other and it was possibly viewed by Yahoo as one big incestuous link farm.
 
Advanced Access hired Greg Boser, a search engine guru, to solve their problems with Yahoo. His recommendation to AA users was to erase all state pages containing excessive reciprocal links. He viewed them as useless spam. Not all of the AA users took his advice. Many of the customers resisted because of the hundreds of man hours they put into accumulating all of the links. Others were probably ranking well and did not want to rock the boat.
 
In April of 2007 many high ranking Advanced Access websites were suddenly missing from the Google search results. Was it an algorithm change? Probably not since the AA website were the only ones affected. Ultimately, the consensus was that the AA websites were manually given a penalty by Google. Of course, no one was 100% sure because you can’t call Google on the phone or email them to get a definitive answer. Why would Google focus on only one website provider? Why the largest provider of real estate websites? Were they penalized for excessive reciprocal links? Probably. Evidently, Matt Cutts previously made warnings about it. Did the well connected internet guru, Greg Boser, have anything to do with the penalty? I don’t know. Some people believe that. He supposedly knows Matt Cutts.
 
In the Advanced Access forums one participant noticed that some AA websites were penalized while others were not. Almost all of the sites had state pages and excessive reciprocal links. Why were some chosen and other spared? How did Google determine which websites to hit and why? The forum participant noticed that just about everyone who voiced their opinions, beliefs and thoughts in the forums were hit with the penalties while the site owners who were not active went penalty free. Did Google hand pick the loudest website owners?
 
In May, just over 30 days later, most of the AA sites had their penalties dropped and were found again in Google.
 
Real Estate Webmasters is another large and very visible real estate website provider. Many of their customer sites rank exceptionally well in Google. They also host a very active forum for webmasters. If someone (or Google) wanted to send a message through the real estate community this is a great place to do it. I found it interesting that Greg Boser, the well connected internet guru, became very active in the Real Estate Webmasters forum on April 27th. Just a few weeks prior to many of their websites getting hit with a penalty.
 
On May 9th, a number of high ranking Real Estate Webmaster websites were suddenly missing from the Google search results. Sites from all over country had been hit with a Google penalty. I own one of those sites and was probably penalized for state pages and reciprocal linking. The damn thing is that I deleted all of my state pages and links on the 4th of May. Google most likely pinpointed me as a violator before the 4th and it took until the 9th to employ the penalty.
 
It is interesting that Google would hit customers of another large and potentially loud real estate website provider with an active forum. Is Google trying to send a message to the real estate community about excessive reciprocal links? Maybe. Probably. Greg Boser became active in the forums a couple of weeks prior to the penalty. Did he have something to do with it? I don’t know. Possibly.
 
Here we are 44 days later and almost all of the Real Estate Webmasters sites are still penalized. We all have deleted our state pages, reciprocal links, removed the URL’s through the Google webmaster tools and have asked forgiveness via a re-inclusion request.
 
Is Google waiting for us to spread the word throughout the Realtor community about the no-no’s of reciprocal linking? I don’t know. Is it fair that a small group of us were targeted while others continue to fill their websites with spammy reciprocal links? No, but life is not fair.
 
Rand Fishkind at www.seomoz.org recently interviewed Matt Cutts. You can watch the interview here http://www.seomoz.org/blog/the-smx-diaries-iv-the-matt-cutts-interview. Watch the 2nd video and fast forward it to around the 5:30 mark. Matt acknowledges the Real Estate Webmaster thread discussing the recent penalties. He also mentions “a shot across the bow” technique of policing.
 
Isn’t everyone employed by Google a genius? Couldn’t they have come up with a better system to policing the real estate industry other than hurting a few mom and pop Realtors?
 
Lessons Learned:
  • Don’t try to game the Google search engine. They will eventually figure you out.
  • Don’t trade links with hundreds of Realtors around the country. Build links only for the benefit of your users, not your search engine rankings.
  • Build a site with tons of unique content, provide lots of value to visitors and eventually links will come with time. I have received several one way links from the Sarasota Herald Tribune (my local newspaper) from articles they wrote about my website and blog. I imagine this is the way Google likes to see links built.
  • Google isn’t perfect.
  • If you rely on Google search results to feed you and your family you better have some money stashed away in the event you get penalized. Fortunately, I did this.
  •  If you do make money off the web keep at least one eye on what is happening in the search engine world to stay competitive.
  •  I rank fairly well in MSN and really don’t get that much traffic from it.
  • Ranking very well in Google will bring tons of traffic to your website.
  •  Being penalized by Google sucks.

Marc Rasmussen

Michael Saunders and Company

800-793-7340 Toll Free

941-812-6272 Cell Phone

Sarasota real estate

 

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8 Responses to “Part 2 - Google Spam Team Targets Real Estate Websites”

Great posts, Marc. I do agree that they could have come up with a better way to go about letting people know that this was a bad thing... Like.. maybe a warning or something.

Posted 2 years ago

Interesting read and a great summary of the events! I could have saved countless hours reading forums last month! Hopefully you will be back in business soon.

Posted 2 years ago

O.K. Marc, This not something that I ever intended on going public with and it is only speculation on my part.I certainly cannot confirm any type of relationship with Greg Boser and anyone at Google as I am simply a mom and pop REALTOR® who operates a website that was also hit by the penalty in Atlanta. I will say this: Greg Boser (webguerilla) came up (as webguerilla llc) while I was checking my Google Analytics reports and then shortly threafter I was visited by Google (it shows Google) in my Google Analytics and then I was penalized. I can't make the connection any further than that so this is not an accusation. I took screenshots of all of the visits from both Google and webguerilla llc and have them in a file on my computer and on a CD. You can call me if you have any questions. I am free all day tomorrow.

Posted 2 years ago

Well Marc, I had originally felt there would be no need to ever follow up on your suspicion, but, you know this has affected my livelihood and it needs to see the light of day. Like I said in my earlier comment, I can't put the pieces together, but, my suspicions are there is something to this. I would love some more investigation into this because I too had removed my state pages before I was penalized. Unfortunately it appears that there were other forces at work that pointed our websites out before the pages were removed. Here is the timeline for the series of events I outlined in the above post. I have sceenshots for all of these events: April 15th - AA websites hit April 17th and 18th - I was visited by Greg Boser. Do you think he said something to Google? Because.... April 20th - Google AND Greg Boser aka, webguerilla, llc paid a visit. April 24th - Google came back again. April 30th and May 1st - Advanced Access - Who do you think told them? May 3rd - Google one more time and my state pages had been removed by then. May 9th (Day of Penalty) - Greg Boser, coincidence? May 11th - Greg Boser - Maybe checking to make sure? I don't know for sure, but, this all seems very suspicious to me and it has affected my livelihood in a serious way. My wife just finished a battle with breast cancer and I have a 1 year old daughter. It's not a good time to loose the income revenue because some "SEO expert" felt his reputation would be tarnished since he was on the books at Advanced Access. I would like this cleared up and have considered speaking with a lawyer about it. Any question for anyone reading this post you can call me at 404.630.3187. I'm not hiding this anymore.

Posted 2 years ago
photo Steve Kuss

It does seem that Greg Boser was somehow involved in all of this. But the damage has already been done. At this time everyone needs to get on Matt Cutt's blog and join in the discussion going on there. This blog and Active Rain are ok forums, but let's be honest they probably aren't going to get noticed like a post on Matt Cutt's blog will. If you want attention this is the way to go about doing it. What is the worst that can happen? He'll ban your site? For all intents and purposes your site is already banned. If your own name search in Google doesn't show your site until the 6th page you are buried anyways. You might not realize it yet but you should – war has been declared upon you and your sites. Sitting around doing nothing will not help you. Fight back. None of you who have been penalized have anything to lose by pointing this nonsense out and trying to demand answers. It looks as if Google isn’t going to let REW sites back in anytime soon. Sure two sites did get back in, but that seems more like a fluke to me. Those sites appear to have gotten lucky because of the engineer that came across their reinclusion requests actually acted upon them. If you do nothing with the hope that somehow Google will magically let you back into the index you are setting yourself up for disappointment. Go read the minus 30 penalty page at Webmaster World. There are sites on there that have been waiting over 1 year to get back in – after numerous reinclusion requests. Advanced Access sites got back in around the 30-40 day mark because they had this Greg Boser character working on their behalf. There is no definitive proof but it certainly appears that he was somehow involved with this REW ban. At the very least it looks as if he has some serious juice inside of Google. No one at REW is working on your behalf to get your sites reincluded. You have nothing to lose by speaking up for yourselves. Your sites were hand picked for this penalty while your competitors continue to get away with it. That is not right. No one has anything to lose. Only good things can happen by speaking out. It looks as if only three Realtors are posting on Matt Cutt’s blog. Are those the only three Realtors willing to stand up for themselves? Does everyone else really believe that silence will help their sites be reincluded?

Posted 2 years ago

Thanks Jim.

Posted 2 years ago

Thanks for the comment and information Ryan. Hope your wife is doing well. I am in the same boat. I have a wife and 2 kids to feed with me as the sole sourece of income. I thought about the lawyer thing but cannot imagine it would go anywhere without a significant amount of money to throw at it.

Posted 2 years ago

A pretty good racket - get em banned and get paid to get em back.

Posted 2 years ago
Marc Rasmussen

Marc Rasmussen I am a Realtor with Michael Saunders and Company servicing buyers and sellers in Sarasota, Florida as well as Siesta Key, Lido Key, Longboat Key, Bird Key, Casey Key and Lakewood Ranch. If I can be of assistance please call me at 800-793-7340 or 941-812-6272. Read More

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