The Brutal Truth About Atlanta Real Estate

Here's the brutal truth about the real estate market in the Metro Atlanta area: There are fourteen (14) homes for sale for every one (1) motivated, qualified buyer.

That means that you are directly competing with 14 homes for your buyer. 

So what should you do to make sure that your home is the one in eleven that will sell this month? Everything you can.

For our listings, we're pushing our way up the technology ladder best we know how.  We're pushing online classified advertising, full color - high gloss brochures, Open Houses, call capture talking ads, professional photography and aggressive, daily telephone marketing to top agents and our database of buyers.

It goes without saying that the homes are priced right, in perfect repair and staged to encourage buyers to move themselves in mentally will be the ones that sell. Ideally, you want a pre-list inspection report (before going on the market), documented repairs (so buyers can be confident in their choices), and an appraisal to demonstrate that the price is fair -- and that an offer will make it through loan underwriting.

Not everyone can do all this work, I know.  Truth is, only 1 of every 14 will.

It's You and Me Against This Market...

Selling a home is a simple process.  Simple, but not easy.

We need to stay up on the current market and price it to get interest from buyers away from other competing homes.

We need to stage it so buyers get the maximum emotional impact when they walk through the front door.  This is important because buyers buy not for analytical reasons, but because of how they feel in the home.

We need to get qualified buyers through the front door.

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