Open Houses - Our New Louisville Open Houses Guide

Well, we finally did it! We rolled out a new Open House section last week for our site. The goal was to create a place for the 120 agents in our office to be able to post their open houses that would provide them traffic and exposure far beyond the levels of the Louisville Courier Cournal (local paper).

One nice thing about having 120 agents in your office is that they have a lot of open houses! Currently on our site we have 23 open houses scheduled for this weekend! Each open house has a date and time, brief decsription, driving directions and contact information for the showing agent in case people want to come early to view the properties.

One of the challenges of this project is keeping it current. We pull open houses currently from theMLS and enter the data 4 times weekly. This way agents do not have to enter their open houses in more than one place.

We think it is pretty cool.I also realize that this type of project works much better with a large office than a small one or a team. Yet I'd love for you to get the benefit out of the idea that we are out of this.

Now for other REALTORS who are agents and teams or small brokers out there-yet who have great search engine presence and traffic...can you do this too? I think the biggest obstacle is getting other agents to put their open houses on your site. What are the other obstacles to making this pay for you, as well?

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