Way to go, Bob....

I really enjoy sharing some of the more creative things that some of the 120 REALTORS in our office do. They are amazing. One of the more unique and creative teams for us is the Medley - Sokoler Team. They are always coming up with new and inventive ways to effectively brand themeselves.

The funny part about a slower market is that it typically has one of two effects on people. Either they spend more time hanging out at the office and commenting on the economic weather, or they "double down" and use the available time to dig even harder to differentiate themselves. Bob called some of his favorite past clients, asked them to visit him at the office and as fast as you can say "Bob's your uncle." He created a testimonial video. Bob just sent me the ROUGH draft. This was inspired from a generic campaign that RE/MAX did, but Bob didn't let it rest there. Here is the YouTube of his first cut at it. I thought it was a great effort and this kind of innovation is really going to get them solid exposure and branding down the road.

Way to go, Bob!

Give it a look and drop me a comment and let Bob know what you think! I will be sure to pass it along to him.

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